Maximizer Customer Relationship Management - Simple Guides
Maximizer have produced a series of Simply Successful CRM Guides – detailed “how-to” guides that are more product-focused than our existing white papers, yet are more business-centric than datasheets and manuals. The series will cover a range of topics, focusing on various industries, business areas, and CRM best practices and processes.
 |
For more than 25 years Customer Relationship Management (CRM) systems have been helping businesses increase revenues, generate high quality leads, raise productivity and delight customers. CRM is now firmly established as an essential component in the standard suite of business software for entrepreneurs, small businesses and large organisations. This is a 12 point guide to successfully selecting and implementing a CRM system.
|
|
Those looking seriously at deploying a CRM (customer relationship management) or SFA (sales force automation) solution will quickly come across the long-running debate about the pros and cons of on-premise versus hosted provision. If you’re considering an investment in, or renewal of a CRM or SFA system, it is worth establishing some clear-cut definitions to help navigate through the options before making a decision, which this whitepaper outlines.
|
|
Whether you choose an on-premise vendor or hosting provider, remember that the success of a CRM (customer relationship management) or SFA (sale force automation) solution is in implementing your customer-facing processes and effectively training staff to use the system to its maximum benefit. |